Top-level gaming supplier, NetEnt, has expanded its operations by acquiring a license to operate its business in the Canadian province, British Columbia. The Canadian gaming market generally has lots of peculiarities, mainly because each jurisdiction is covered by its own legislation. This market already hosts a number of public and private entities that operate within specific jurisdictions.
This announcement brings optimism regarding NetEnt Company’s policy of expanding its operations to British Columbia. The province generally has potential for gaming companies to succeed in their quest to increase their audience. For example, British Columbia has an approximate population of 4.6 million people. Vancouver, on the other hand, is the province’s largest city, meaning that NetEnt is very categorical in its ambition to operate in this province.
The company expressed enthusiasm during this license acquisition. According to the President of NetEnt, Per Eriksson, this was a very pleasant experience because it marked a significant milestone in expanding their operations into regulated markets.
The CEO also took pride in the fact that NetEnt currently had the largest presence on regulated markets – going by the number of licenses and certificates it held. Finally, Eriksson also pointed the fact that the company was in tune with its goal to expand within the regulated markets of America and Europe. This, according to him, was evidence of the reality of the matter.
Other operations of the company
2016 and 2017 have been a busy year for the company. The software developer for online gambling recently launched The Challenge where their staff can get educated. The Challenge is a web marketing campaign designed to engage the company’s staff while at the same time, demonstrating to them the company’s challenger culture.
Previously, the gaming software developer had come up with a VR slots machine known as Gonzo Quest. This one-of-its-kind VR real money casino game depicts a story of a Spanish adventurer in the 16th century who set out on a journey to find a treasure of Gold. The game is story-based, and will start with a brief introduction so that the player can be familiar with the characters involved beforehand.
But this is not the only slot machine that NetEnt has developed. The company is also responsible for developing Hansel and Gretel which is the second title from the popular Fairytale legends trilogy. Like the title suggests, this slots machine lets players sink into the experience so that they can feel like they are part of the action. These are highlights from the company which indicate that NetEnt is ready to launch something new even as they acquire more licenses across the jurisdictions of Canada.
Background of NetEnt
This gaming developer is a subsidiary of NetEnt AB which is a leading digital entertainment company offering top-notch gaming solutions to popular online casinos around the world. It was founded in 1996, although its first casino went live in 2002. On the other hand, their first mobile game was launched in 2011, followed by a live casino in 2013. The company is said to have handled transactions to the tune of 21.4 billion by end of 2014.
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